What is ATD ServiceBay?

ATD ServiceBAY™ provides Independent Tire Retailers with the support and service critical to succeed in today’s increasingly competitive marketplace. Excelling in business requires attention on many fronts:

• Developing marketing strategies and programs to get new customers coming through your doors
• Providing the customer service and expertise required to keep existing customers coming back
• Creating new services and using new technologies to enhance your profitability
• Improving the efficiency of your operations
• And so much more...

These multiple demands are especially challenging to a tire retailer who wants to maintain independence. This is why ATD ServiceBAY™ is only available to independent tire dealers. You benefit because American Tire Distributors is on your side of the road as your distribution partner.

ATD ServiceBAY™ offers the broad range of programs, services, tools, and technologies that a tire retailer needs to be successful. As your business grows, so does your eligibility and the level of benefits you receive. The rewards of ATD ServiceBAY™ increase and, as a result, you can focus on building your business and achieving your goals!

As Your Purchases Increase...

BAY level based on two measures tied to annual purchases from
American Tire Distributors:

1. Total annual dollar purchases (includes all products)
2. Annual percentage growth of passenger and light truck tire unit
purchases (includes all brands)

BAY level measured and assigned on an annual basis at the end of each calendar year.

Your BAY level Increases...
Growth in purchases results in higher BAY level.

And the Level of Services and Benefits Increase!

Enables you to access additional ATD ServiceBAY™ services and tools. Provides additional programs and promotions to increase your sales and profits. Provides additional support to improve the efficiency of your store operations.